Automotive PR has been assigned the task of developing and managing a media relations program to re-introduce Alvis, one of the most innovative car manufacturing brands of the 1930’s. Production of these Alvis brand cars stopped in 1968. The brand has been formally transferred to Red Triangle, which has been supplying parts, maintenance and restoration services to Alvis owners for the past 40 years. The philosophy of the Alvis Car Company, which was created to revive this legendary name, is to maintain the brand’s essence by reintroducing selected original Alvis models as newly manufactured cars.
